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Betsson : Entrepreneurial heritage, Passion and Hard Work

Ulrik Bengtsson CEO at Betsson Malta On the occasion of the 50th Anniversary of the Betsson group, the new CEO Mr. Ulrik Bengtsson has described Betsson as a "well-oiled machine" with great "entrepreneurial heritage". Over the past 50 years the company has grown into a world Group with offices in Malta, Manila, Kiev and Tallin employing over 300 new faces this year alone.

The biggest challenge presents itself as the correct management of such fast growth. Mr.Bengtsson says this “means improving and building operational capabilities within our core functions of marketing, customer relationship management, product management, technology and customer experience.”

Striking a balance between sharp operational performance and a small element of entrepreneurial chaos are what make Betsson such a great company that can look forward to exciting new times at the helm of one of the most exciting digital industries around. At Betsson we’re ready for the next 50 years!