The sponsorship of Football Hero is of the most recent additions to the CSR activities of the Betsson Group. This is a charity that collects used football shoes from football clubs all over Sweden.
The aim is to set up football academies in several towns of Mozambique to give poor children the opportunity to play and develop their football skills. The shoes are collected and shipped to Mozambique towards the end of the year. Betsson is sponsoring this project due to its close relationship with the sports milieu and the joy and inspiration such efforts can provide to children who otherwise might be roaming the streets getting themselves into trouble.