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MEP meet Betsson CEO – Ulrik Bengtsson to discuss new EU gaming legislation

The visit to Betsson Group requested by the European Parliament Information Office was organised in the wake of the adoption of a European Parliament resolution on online gambling last week, preceding a public dialogue on the EU’s internal market held at Europe House in Valletta.


Betsson Malta CEO Ulrik Bengtsson said the company is investing more than  5 million Euros in the new Betsson state-of-the-art premises in Ta Xbiex, the move will commence shortly and involve mostly of the local 500+ employees.

He said the company is committed to providing the best customer experience in the industry. It has been open since
2006 and is the largest employer in the local gaming industry.

Mr Bengtsson said he was pleased with† “the regulatory environment here, particularly due to its predictability and the opportunities it offers for long-term investment. Skills are also one of Malta’s attractive elements; in fact Malta has become a mini silicon valley for the igaming industry,” he added.

A detailed presentation about the company’s efforts to ensure responsible gaming was presented by†David Tours by focusing on legal protection across age verification, player protection tools, deposit limits, self-exclusion, and also permanent closure of player accounts when necessary.

The presentation highlighted that 15% of potential clients are turned away due to unclear verification of identity and age payments of bets being imperatively linked to verifiable bank accounts, this helps Betsson filter out attempts to gamble by minors and also money laundering frauds.

It was a pleasant visit which ended with a visit to the new Betsson building, which holds testimony to Betsson’s solid status in Malta and Mr. Bengtsson’s long term plans to create an even stronger player in the industry which is dawning an exciting future for the Betsson Group.

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