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Our Ambassadors – A series of posts about our Brand ambassadors – Börje Salming

Börje Salming is a former ice hockey player that played 1148 regular season matches and 81 play off matches in the NHL for 17 whole seasons, 16 Toronto Maple Leafs and the last Season with Detroit Red Wings. In the final years of his career he played with AIK in the top Swedish League. Nordic Bet ambassador Borje Since retiring from Ice Hockey Börje has been involved in projects of a different nature in Sweden including the the creation of his very own underwear Brand.

Börje is one of the NordicBet ambassadors. He is NordicBet’s Hockey expert covering the hockey leagues (SHL & NHL), Tre Kronor, IIHF WC and the Olympics. Börje also has his own blog on NordicBet in Swedish and he writes about betting picks for SHL and NHL as well as other hockey related topics. His posts are fed to all the Social platforms.

Börje has also been cetral to some NordicBet advertising concepts such as giving winners the opportunity to have dinner with Börje after going to a hockey match with him. This has been very poular and has been used for SHL and during WC in Stockholm.

Börje has also been used in TV Commercials, online banners and other marketing materials pertaining to NordicBet.

In the future Börje will continue to endorse NordicBet. Follow Borje’s NordicBet online contributions here to stay up to date with developments!