On 26th May, Nordicbet launched a new Denmark site to leverage the immediate benefits of Techsson capability. Their customers now have access to 85,000 livebet markets in sport [vs. 45,000 previously, and have over 85 new games including Net Ent, which was previously unavailable. The customer experience has also radically improved, with a clean front end design, along with several customer experience improvements to login and bonus selection, as well as access to a new mobile web experience.
Early signs are very encouraging. Registration conversion has improved by 32% since 26th May vs. a week earlier, and turnover in games of chance in June has increased over 100% vs. the May daily average. Play N’ Go games will arrive before the World Cup which will further add to the momentum gained from the re-launch.
Written by: Neill Garfield