Patrik Oqvist was quoted as saying; ‘I probably saw 50 emails between social/SB/countries/Malta as we were using the opportunity. We got great coverage in Sweden and Norway, but more importantly we proved that we are fast and can use social. There were so many emails flying around I don’t even know where to point you. It just worked.’
Betsafe worked quickly to take advantage and changed site banners and emails/SMS on the Suarez biting. A pretty awesome job all round.
More unusual odds are on offer. Including someone going to score from his own half and that a referee gets hurt; Even whether animals will invade the pitch! And now odds are on for how many games Suarez will be banned! (Until FIFA takes its decision)
We tip our hats to our players who took a chance – and won – on our World Cup specials.