The voice of the customer is one of the key elements required to our progress towards the goals of the Strategy. Every company collects customer feedback in one form or another. It is the ability to truly hear what the customers are saying, that separates successful companies from those who struggle.
Here is a great must-read article about increasing the value of the data collected: 3 Steps for Improving the Value of Voice of Customers
Click on the link to read it and let us know what you think about it. Leave your comments below this post.