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Looking back at The Betsson Group’s Presence at SiGMA

SiGMA - The Malta iGaming Summit was held between the 31st of October and the 2nd of November. The Betsson Group's stand met you with ready smiles and a medium-sized branded stand that sported all the old and new brands of the Betsson Group umbrella. The stand at SiGMA was just one of a number of conference presences attended by the Betsson conference team, with the difference that this one was more conveniently located in Malta. 10665753_793798224017548_873466625460901056_n Capture Conference presences have customer value for the Betsson Group because

it is one of the few places where the brands are represented together adding equity to each other and to the Group as a whole. “It helps customers understand the interrelation between the brands.” says Patryk Klimer. Since the recent acquisition of Oranje and Kroon is perhaps not very well known, this still draws interest with regards to the latest feather in our cap.

Attendance was pretty good considering there was a large conference one week before in Barcelona; the Barcelona Affiliate Conference. The size of the conference and attendance expectations usually reflect on the size of Betsson’s presence. Consdiering SiGMA was organised for the first time, the level of turnout was pretty positive. If it shows signs of growth in the future Betsson might have a larger presence there.


The stand at SiGMA was manned by Patryk Klimer, Alison Brincat, Daniela Balzan, Allister Bajada, Martin Jankovic, Fredrik Brannlund  and Claire Tribert. The stand representatives do a great job. Long busy days can be tiring but in the evening one can enjoy a few perks and socialise at the conference’s evening party.

Did you miss it? Visit the website to see what it was like by clicking here