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How The Growth Team Helped Facebook Reach 500 Million Users

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Andy Johns former Product Manager of Growth at Facebook, Twitter and Quota and current Director of Growth and Revenue at Wealthfront on Quora, runs us through the tactics, strategy and hiring decisions that helped Facebook achieve such massive growth in a short period of time.

Perhaps the greatest leverage Facebook got on its journey to reaching the ambitious target of “Getting the entire planet on Facebook” which resulted in reaching 500 Million or more users was making the site available in virtually every language on the planet. This coupled with a focus on resurrecting passive users by redefining the leads funnel made large contributions to reaching sky high targets.

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