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There’s more to content than good SEO copy.

Many content marketing executives spend a lot of time researching and optimising their blogs analysing and improving copy through various techniques including semantic SEO based on keyword research, back-linking and especially trying to get the frequency and timing right.

The truth however is that a lot of these strategies can have little impact on actual traffic and blog clicks. Often it matters more to promote your best blog piece on the right channels for a good strong budget targeting the right demographic, it’s all about being in the right place at the right time.

Here’s a great artice that will get you started in the right direction to create a strong promotional campaign for your best blog post to date.

How to include paid, owned, and earned social media in your content promotion plan from the Hootsuite blog