Betsson Malta has received a gaming license to operate in the United Kingdom. This will allow the Betsson Group to put further focus on the existing brands with a presence there such as Mr. Smith and Betsafe.
Betsson Malta Group considers the design of the local licensing system in UK to be sustainable, well-planned, and forward looking.
This makes it a territory in line with The Betsson Group’s strategy to get licensed in relevant countries where the license system is commercially viable.
It is natural for The Betsson Group which is nowadays one of the leading online gaming companies in Europe, to operate under a local license in the UK market. The UK market is noteworthy and definitely worth emulating for countries looking to regulate their online gaming environment.
The Betsson Group’s license became effective as of March 31, 2015 with the two brands in the Betsson group, Mr. Smith (www.mrsmithcasino.co.uk) and Betsafe (www.betsafe.com/en), currently operating under this license.