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We Require Operational Excellence

  As we strive to...
BECOME THE MOST CUSTOMER CENTRIC COMPANY IN THE INDUSTRY. TRANSFORM OUR BUSINESS BY BECOMING A DATA LED BEST IN CLASS DIGITAL MARKETING COMPANY THAT LEVERAGES A MULTI BRAND MODEL AND A SINGLE TECHNOLOGICAL PLATFORM.
Screen Shot 2015-05-19 at 18.15.34Operational excellence and focus become increasingly important ...
 DATA We use our data to develop an intimate knowledge of our customer’s life stage, behavior and preferences. We leverage that insight to drive the most relevant and personalized customer experience at each and every touch point. Betsson can manage gambling as a category (due to multibrand strategy) and has therefore more information about the consumer than any compet- itor. Understanding the consumer has become one of the biggest assets of Betsson Group.
CUSTOMER CENTRICITY Betsson is building its exceptional Customer Experience by being the most customer centric company in the industry. This mean we innovate where it matters to our customers, ensuring that our experiences are seamless, fast and intuitive.
MULTI BRAND The multibrand strategy gives Betsson more revenue per customer. But most importantly it allows us to tailor our ex- perience to the needs of our customers. We come in more colors than black! Our Multi Brand model also facilitates Mergers and Acquisitions (M&A) and enables expansions in specific markets with more local offerings. We look at our brands as a portfolio that all are on various stages on the development curve.
ONE SINGLE PLATFORM The Techsson platform allows us to run our multibrand strategy efficiently and enable a full range of functionality across our portfolio. The fact that our platform is developed in-house also allow unlimit- ed flexibility and agility in building great experiences.
DIGITAL MARKETING Customers are increasingly spend- ing time online on multiple devices, generating a wealth of data about their behaviour and interests. Knowledge about the consumer is now as important as the brand itself. This allows more relevant content to be displayed to both new and existing customers, allowing us to attract and retain more customers at a lower cost. Also, this data allows us to tailor the experience as new customers enter our sites, delivering better conversion and a more direct route to satisfy customers’ intent. Screen Shot 2015-05-19 at 18.20.30