In view of the refugee crisis resulting in hundreds of thousands trying to escape the situation in Syria, Betsson decided to donate its advertising space in Swedish media on www.aftonbladet.se & www.expressen.se for two to four days. Betsson has as well assisted in the creation of the ads for the Red Cross.
Donating the advertising space is Betsson’s way of helping the Red Cross to raise much needed funds to provide humanitarian aid to people in a desperate situation and this idea originated from Betsson employees.
Betsson further urges other companies to follow suit and make a difference in any way they can.
The entire article published by www.dagensopinion.se (trade press magazine) reporting on Betsson’s initiative can be read here;