World’s leading football club Manchester City FC revealed Betsafe as their new official betting partner yesterday. Betsafe will become the betting partner of both the men’s and women’s teams.
The new partnership will help Betsafe further position itself in the UK as a leading online betting company.
Through in-stadia initiatives with Betsafe-branded betting kiosks, fan activations, access to exclusive behind the scenes footage, LED advertising and an online presence as Manchester City’s official betting partner, Betsafe and Manchester City FC will work together to constantly move the partnership forward.
During the signing of the partnership, Martina Brynielsson, Global Brand Manager for Betsafe, said: “This is our first sizeable foray into partnerships in the UK and we’re over the blue moon to be working with Manchester City FC. We couldn’t start with a better partner. Manchester City is a powerhouse around the world, a leader in its industry and perfectly embodies our brand’s ‘in it to win it’ mentality.”
“With one of the largest fan bases and average attendances in the country, this exciting partnership provides Betsafe with the perfect platform to engage football fans with our unique offering”, Brynielsson said.
Berrada continued: “We look forward to working with Betsafe to provide fans with even more unforgettable football experiences with both our Men’s and Women’s teams.”
To celebrate the new partnership with fans, Betsafe is offering a number of special promotions such as a kick-off £10 In Play Risk Free bet on all Manchester City games for customers placing a pre-match bet on Barclays Premier League games.
Manchester City FC and Betsafe are In It To Win It, together!