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Betsson signs Solano in Lima, Peru and meets Swedish Crown Princess and Prince

Jesper Svensson, Chief Commercial Officer and Petra Zackrisson, Chief Business Development Officer, were in Peru to participate in the signing of new brand ambassador Norberto “Nobby” Solano.

Solano has spent much of his playing career in the English Premier League and also played 95 times for Peru between 1994 and 2009. He is a popular figure in his native Peru, where he is seen as one of the most famous Peruvians. Solano was the first Peruvian to play in the Premier League and the FA Cup Final. He represented big football clubs such as Boca Juniors, Newcastle, West Ham, and Aston Villa. Today he is the technical trainer for the national Peruvian football team and since 20th of October 2015, also a brand ambassador.

“I was very happy when Betsson contacted me to become a brand ambassador. I started with sports betting when I lived in England and believe it adds excitement to the game. It is great to be part of the Betsson team” says Solano.

Solano fits the profile of the Betsson brand very well, being a well-established and recognised person within the football scene in Peru but also an interesting public person that most Peruvians know, who is often featured in the Peruvian media to give expert opinions etc.

“The new partnership will help to further position itself in Peru as a leading online betting company. We are very happy that Solano joins team Betsson” says Carla Vella, Managing Director,

The signing of Solano took place during a historic moment for Sweden. Sweden has not had a state visit to Peru since 1966. “It was an honour for Betsson to be invited to the official reception and get the chance to speak to the Crown Princess about our company and presence in Peru” says Petra Zackrisson. was the first online sports betting company in Peru when it was launched in 2008 and is today one of the largest and most recognised locally. “The Swedish Crown Princess made a toast for Swedish entrepreneurs in Peru at Casa de Suecia in Lima, and Betsson could definitely be considered part of those” says Jesper Svensson.