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Bengt Baron gives talk at Betsson Group


Olympic Gold medalist, Bengt Baron, visited the Betsson Group headquarters today to give a talk on his incredible journey from competing in the Olympics to leading some of the world’s best loved brands.
Bengt was met by President and CEO of Betsson AB, Ulrik Bengtsson, and toured the Betsson Experience Centre before giving the lunch time talk. Bengt is one of a series of guests invited to Betsson Group, once a month, as part of the Food for Thought sessions held for employees.


Bengt won the 100 m backstroke at the 1980 Summer Olympics in Moscow, and was a member of the bronze winning team from Sweden in the 4×100 m freestyle at the 1984 Summer Olympics in Los Angeles, California. An undergraduate student from the University of California, Bengt was inducted into its Hall of Fame in 1999. Between 1979–1985 he won a total number of 33 Swedish titles.

Following his swimming career, Baron attended the Haas School of Business at the University of California, Berkeley, where he received his MBA in 1988. Upon graduation, he joined McKinsey & Company in their Stockholm office, after which he joined numerous consumer companies, including Coca-Cola, AB Frionor (a Norwegian frozen seafood company), and Kodak. From 2001–2004, Baron was CEO and President of Absolut Vodka, CEO and president of its parent company V&S Group 2004–2008, then CEO for Leaf 2009–2012 and after Leaf’s merger with Cloetta he was CEO of the new Cloetta from 2012 before leaving in 2015.