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Industry First: Real-Money Live Casino for Apple TV

Apple TV Live Roulette3

Customer experience taken to the next level

Betsson Group brand Betsafe.com today launched of the world’s first real money gambling app for the Apple TV Store

Players can download the TV app and watch in real time, a live roulette table from a land based casino table, bringing an immersive second screen experience into their home.

Using the opportunity offered by the introduction last year of the Apple TV dedicated App Store, Betsafe have developed and launched a TV app that allows users to watch a HD live casino stream on their television, whilst placing bets on their phone, via the Betsafe app.

The app is currently available only to Swedish customers but this will soon be made available to our customers in other countries too.

“Betsson Malta in this effort has undoubtedly once again delivered a groundbreaking product to customers and this will most likely set the standard for the entire gaming industry, Ulrik Bengtsson CEO of Betsson AB said”.

Richard Smith, Head of Mobile for Betsson Group described the convenience of using your phone to place the bets while experiencing the live table on your television. “This feels like a unique moment in our industry, where we have developed something very innovative and unique that could well set the standard for the future of our industry”, he added.

Jeremy Taylor, Managing Director of Betsafe, said the app shows Betsafe pushing the boundaries of innovation and technology yet again. “This is the first of many mobile innovations planned for the next few months, to improve our customers experiences and bring them unique sports and casino products on mobile”.