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NordicBet Sponsors The Swedish Hockey League

NordicBet has become the proud main sponsor of the Swedish Hockey League, which is the biggest sports league in the Nordics when it comes to television viewers and attendance.

This sponsorship deal comes as a natural step after NordicBet became the official betting partner of the Champions Hockey League in 2014.

The interest in hockey amongst customers is huge. This sponsorship will allow us to offer our customers additional value such as exciting content through unique access to teams and players, game stats and highlights, live streaming, new products and offers as well as meet & greets with SHL players.

The SHL 2016/2017 season kicks off on September 17th with three exciting games: Malmö vs Frölunda, Luleå vs Linköping and Färjestad vs Örebro.

Photo: Jörgen Lindgren, CEO of the Swedish Hockey League (SHL) and Jesper Svensson, CCO of NordicBet and Betsson Group.