This sponsorship deal comes as a natural step after NordicBet became the official betting partner of the Champions Hockey League in 2014.
The interest in hockey amongst customers is huge. This sponsorship will allow us to offer our customers additional value such as exciting content through unique access to teams and players, game stats and highlights, live streaming, new products and offers as well as meet & greets with SHL players.
The SHL 2016/2017 season kicks off on September 17th with three exciting games: Malmö vs Frölunda, Luleå vs Linköping and Färjestad vs Örebro.
Photo: Jörgen Lindgren, CEO of the Swedish Hockey League (SHL) and Jesper Svensson, CCO of NordicBet and Betsson Group.