Nordicbet are excited to announce a new and unique partnership with the NHL and the World Cup of Hockey 2016, which starts on September 17th in Toronto, Canada. Nordicbet are now the official partner of the tournament across Europe – ramping up and strengthening our hockey product and offers.
“NordicBet is an industry leader in the Nordics and across Europe and our World Cup of Hockey partnership presents a unique opportunity to engage hockey fans around this global event”, says Keith Wachtel, NHL Executive Vice President of Global Partnerships.
“NordicBet has shown a genuine and long-term commitment to international hockey through its CHL and SHL sponsorships. We are delighted to have been able to contribute to making this sponsorship a reality”, says Martin Håkansson, Managing Director at Lagardere Sports Scandinavia, the European representative of the World Cup of Hockey 2016.
NordicBet has the broadest selection of hockey odds and markets covering top leagues such as the NHL and the CHL all the way down to lower division across the Nordics. We are the official betting partner of CHL and the main sponsor of SHL and now also proud to announce the partnership with the World Cup of Hockey 2016. As a World Cup of Hockey 2016 official partner, NordicBet will offer thousands of pre-match and live betting markets and the best campaigns and offers for all the games in Toronto.
“We are committed to being relevant to our customers and associating our brand with sports events that our customers are passionate about. The partnership with the World Cup of Hockey 2016 is also a way for us to show our passion for hockey at all levels and that we are the home of hockey betting”, says Magnus Linder, Head of Sponsorships at Betsson Group.
The World Cup of Hockey 2016 opens on September 17th, with Team Europe facing Team USA. Team Sweden opens against Team Russia and Team Finland opens against Team North America on September 18th. The tournament concludes with a best 2-out-of-3 final, with the final date for a championship game taking place on October 1st.