Through a three day Hackathon held at our office in Stockholm, fourteen Betssonites of nine nationalities travelled from Malta and Kiev to develop their ideas and contributions on how to enhance our customer experience.
The ideas were as diverse as the participants who came up with them – from virtual reality to making online sports betting more socially interactive, to using intelligent, data-driven widgets.
On day 3 the teams demonstrated their ideas to the rest of the office over ‘fika’ – cinnamon buns and coffee and were joined live from Malta by our Chief Technology Officer Stefan Nordin and Chief Commercial Officer, Jesper Svensson.
The amount of work and depth of thought that had gone into developing the ideas was impressive, as was the number of factors the teams had taken into account: business viability, security as well as user experience.
Still, we had to pick a winner. We chose the team which had created an opportunity for a betting experience within a social context, using game progression, rewards and entitlements.
The winning team said: “Each part of the business in Malta gave us a presentation on what they do – this was enlightening and helped us tremendously in understanding the bigger context we are part of. In the process, we got the amazing opportunity to work on an innovative and fun idea in a cross-functional, multinational team”.
This Hackathon is part of Tech On – one of the Elevation programmes at Betsson. TechOn included sessions with the purpose of developing the participants’ knowledge of Betsson´s organisation and business. The programme also included workshops and company visits to London and finally two hackathons in Stockholm and Malta. Who knows what exciting business projects the ideas developed in this process might lead to!