Betsson AB and NetPlay TV plc (NetPlay) have reached an agreement on the terms of a recommended public cash offer pursuant to which Betsson will acquire all shares of NetPlay, a company listed on the AIM market of the London Stock Exchange.
The acquisition will strengthen Betsson’s position in the UK, which is the largest locally regulated gambling market in the world. NetPlay operates three brands, Jackpot247, Supercasino and Vernons, using mainly third party systems for backend and content.
“NetPlay operates three brands, each with strong offerings, and we believe that applying Betsson’s experience of operating successful casino brands will add to NetPlay’s earnings and growth.
We have a long-term view on NetPlay and will achieve significant cost synergies and operational improvements over time. Betsson’s acquisition strategy includes adding volume to its scalable Techsson platform and increasing the share of locally regulated revenue,” said Ulrik Bengtsson, CEO and President of Betsson AB.