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Betsson Group joins European Betting and Gaming Association (EGBA)

Betsson AB’s operational subsidiaries, Betsson Group, has joined the European Betting and Gaming Association (EGBA). EGBA is a Brussels-based non-profit association that promotes the rights of adult European citizens to participate in online gambling of their choice in an informed, regulated, safe and secure environment.

“We are very delighted that Betsson Group has joined the EGBA. Betsson has historically been an established company in the Nordic markets, who are now increasing their market share outside of the Nordics holding licenses in 10 countries in Europe, they are a truly European company. Their addition bolsters even further our ability to be the voice of industry when speaking to regulators and policy makers about the many regulatory challenges facing the industry”, says Maarten Haijer, Secretary General of EGBA.

“With the current wave of local regulation taking place across Europe, Betsson wants to expand its revenue from locally regulated markets. It is important that these markets’ licensing regimes are compliant with EU law and the increasing EU regulation applicable to online gambling. EGBA’s knowledge, expertise and support will assist Betsson in this arena. For an evidently cross border sector like ours, effective application and enforcement of EU law is crucial“, says Ulrik Bengtsson, CEO and President of Betsson AB.

Betsson AB is also a member of BOS, the Swedish gambling association, which joined the EGBA as well in December 2015 and which seeks to influence the on-going Swedish gambling reform.