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Swedish Swimming Superstar, Sarah Sjöström, becomes Ambassador

The Swedish swimming superstar Sarah Sjöström has entered into sponsorship with Betsson. The popular swimmer who is in intensive training for the Olympic Games in Tokyo 2020 will be the face and a part of the company’s campaigns where sports and entertainment is in focus. The sponsorship is a part of Betsson’s increased commitment to Swedish sports.

As an Olympic gold medallist and recipient of the Jerring Prize and Bragdguldet, Sarah’s sponsorship is one of the most significant in Betsson history and marks a long-term cooperation between both parties.


Sarah with the team

“Sarah is an ideal match for us and a fantastic person we have been wanting to work with for a long time. She is the heart of Swedish sports and a role model that personifies a winner. We are passionate about sports and have been since our foundation more than 55 years ago. Therefore, this partnership is a natural step in our increased dedication to Swedish sports”, Jesper Svensson, Chief Commercial Officer at Betsson Group said.

“I am incredibly pleased to start working with Betsson because they, just like me, have a great passion for sports and competitions. In Betsson I have found a serious and long-term partner who enables me to focus on my career and especially the Olympic Games in 2020” Sarah Sjöström said.