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Nordicbet Signs Leo Komarov as New Brand Ambassador.

Ice Hockey World Champion, Leo Komarov is now a NordicBet brand ambassador, it was announced in Toronto yesterday afternoon.

“I’m thrilled and honoured to start this cooperation. NordicBet is a strong, international and award-winning brand. I’m confident that I can help the company. I’m excited to be able to fulfil some of my dreams with NordicBet and can bring fans even closer to the NHL world in Toronto,” Leo said after signing the deal.

“The whole team is excited about this cooperation! Leo is one of the most popular Finnish ice hockey players, and is well-known and respected by all hockey fans globally. Cooperation with Leo brings us a great opportunity to provide exclusive content from the heart of top level ice hockey, and at the same time we’re able to bring Leo closer to his fans via our global channels”, NordicBet’s Brand Manager, Jussi Nurmi said.

NordicBet is the Home of Hockey and I can’t think of a better Brand Ambassador for the brand than the assistant captain of the Toronto Maple Leafs,” Nurmi said.

Leo has started as the NordicBet Global Brand Ambassador effective immediately and will give comments about NHL playoffs and World Championship after the season ends.


Leo Komarov is one of the most popular Finnish Ice Hockey players. He moved to Finland in 1991 from Estonia and started to play hockey at Munsala IK. He also played for Jeppis and Hermes before moving to Vaasan Sport as a junior.

Komarov has also represented Ässät, Pori and Pelicans, Lahti in Finland and Dinamo Moscow before the Maple Leafs career. He is currently on his fourth season with the Leafs and an assistant captain of the team for the second season.

In the national team, Komarov has played from the season 2008. The famous number 71 has represented Finland in 7 World Championship Games, once in Olympics and last September in the World Cup of Hockey.