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BETSAFE: Principal Partner and the Official Betting Partner of SARACENS RUGBY CLUB

ST ALBANS, ENGLAND - JULY 19: Saracens players Richard Barrington, Richard Wigglesworth, Vincent Koch and Calum Clark sport the new Betsafe branded shirts on July 19, 2017 at their training ground, St Albans, England. (Photo by Eamonn M. McCormack/Getty Images for Betsafe) *** Local Caption *** Richard Barrington, Richard Wigglesworth, Vincent Koch, Calum Clark

Betsafe has become the principal partner and official betting partner of Saracens Rugby Club for the next three years, marking Betsafe’s rapid UK expansion in sport sponsorship.

The deal represents the first rugby sponsorship for Betsson Group, connecting Betsafe with a high-energy sport whilst staying true to the brand’s heritage.

The global sponsorship will see Betsafe branding on the squad’s home, Allianz Park and away shirts as one of the first betting brands in this space. Famous for engaging fans, Betsafe will use the sponsorship to create exclusive and innovative content that brings supporters closer to the action, as well as offering them bespoke betting offers throughout the season.

Saracens Reveal New Sponsor - Betsafe

Betsafe branding will also be present at the London Double Header at Twickenham in September – the opening game of the season – and at other home games, engaging fans with exciting activations.

Speaking about the sponsorship, Nicola Fitton, Managing Director of Betsafe, said: “We are delighted to announce our new partnership with Saracens today. Saracens is a club that is defined by professionalism, desire and outstanding performance and these are values that we reflect every day at Betsafe. We firmly believe that passion always overcomes the odds, and there is no passion like that of a Saracens fan or player. We are delighted to be part of the Saracens family and we look forward to supporting the club going forwards.”

Heath Harvey, Saracens Chief Executive said of the partnership: “We are delighted to welcome Betsafe as a sponsor of the club. They are a company with a proven track record of partnering elite sports teams in the UK and we look forward to a long and successful partnership.

“We believe that we have partnered with a company who are extremely ambitious and have a drive and passion for innovation – values that we can strongly resonate with at Saracens.”

Saracens joins Betsafe’s growing sporting roster, which includes Manchester City, Tony Bellew, Cage Warriors and the inaugural Star Sixes football tournament for legends.