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Betsson Mobile Sportsbook: The Best Yet

Betsson Group’s new mobile sportsbook has been launched today marking major improvements built on our in-house front-end technology, OBG.

Three of the Group’s largest global brands, Betsson, Betsafe and Nordicbet, are now using this latest version which gives customers ease of use, better user interface and speed.

The launch is one in a series of improvements to Betsson’s sportsbook offering over the past year. It has a wider and deeper offering in more sports, more live events and more live streaming.


This news comes hot on the heels of the launch of horse-racing on Betsafe.

The acquisition of niche operator RaceBets in late 2016 complemented Betsson’s sportsbook offering with a proprietary horse racing product and an experienced horse racing trading team.

The new sportsbook was well received by customers during the soft launch and session durations are longer, bounce rates are down and return visits have increased.

“This is a major improvement of the mobile sportsbook. The timing of the launch is good as the English Premier League starts this weekend and the customers have already shown that they like the upgrade. We expect to see full effect of the new mobile sportsbook in the fourth quarter“, says Ulrik Bengtsson, CEO and President, Betsson AB