The launch is one in a series of improvements to Betsson’s sportsbook offering over the past year. It has a wider and deeper offering in more sports, more live events and more live streaming.
The acquisition of niche operator RaceBets in late 2016 complemented Betsson’s sportsbook offering with a proprietary horse racing product and an experienced horse racing trading team.
The new sportsbook was well received by customers during the soft launch and session durations are longer, bounce rates are down and return visits have increased.
“This is a major improvement of the mobile sportsbook. The timing of the launch is good as the English Premier League starts this weekend and the customers have already shown that they like the upgrade. We expect to see full effect of the new mobile sportsbook in the fourth quarter“, says Ulrik Bengtsson, CEO and President, Betsson AB