The number 1 online casino in Italy enters into a long-term agreement with one of the most ambitious clubs in Italy and Europe given their recent activities in the transfer market and their new ownership structure. In collaboration with the club, StarCasinò aims to enhance fans’ experiences by bringing rossonero fans closer to the action and to their star players. AC Milan fans and StarCasinò customers can count on plenty of entertainment opportunities, exclusive events, offers and surprises over the next few years.
In addition to money-can’t-buy opportunities StarCasinò will benefit from high brand visibility thanks to state of the art LED perimeter advertising boards, logo exposure on the interview back-drops and several digital assets.
While consolidating its presence in the Italian market, the sponsorship of the Red & Black Club is a key strategic pillar for StarCasino’s communication strategy. The foundation of this partnership is built on shared values as both brands stand for team spirit, commitment to achieve ever stronger results, dynamism and constant innovation.
Lorenzo Giorgetti, Chief Commercial Officer of AC Milan, said: “Our partnership with StarCasinò is a natural fit between two “leaders” in their respective industries. Our shared values make this collaboration particularly attractive. A key factor for us to partner with Star Casino were their impressive innovative activation ideas. Thanks to StarCasinò all our fans will be invited to join exciting upcoming live-experiences with the club”.
Anna Vishnevskaya, StarCasino’s Local Brand Manager, said: “It’s an honor for us to partner with such an iconic and constantly evolving club with a strong and loyal Italian and worldwide fan base. Our passion for entertainment and fun is in our DNA and we invite all red & black fans as well as our customers to join some of our amazing upcoming initiatives. With this partnership we will start a new chapter of our story and we look forward to a long-lasting and successful collaboration.
Tune in on www.starcasino.it/acmilan and discover StarCasino’s initiatives with one of the world’s biggest football clubs. Share the hashtag #ORALOSO, wear yours carves and wave your flags.