CEO and President of the Betsson Group, Ulrik Bengtsson.
Ulrik Bengtsson is the President and CEO of Betsson Group, the international internet company, operating over 20 brands across Europe, Latin America and Central Asia Group brands include: Betsson.com, Betsafe.com, Nordicbet.com, Starcasino.it, Mrsmithcasino.co.uk, and Krooncasino.comBetsson Group employs around 1700 people made up of 40 different nationalities, of which around 800 work in the operational head office in Malta. During his time at Betsson, Ulrik has managed the integration of five acquired companies, and lead the development and the execution of the strategies which have resulted in strong value growth for the group.
Ulrik has a background from digital consumer services. Between 2008 and 2011 he was CEO of the Pay-Tv Emerging Markets business area at Modern Times Group (MTG), before that he was CEO of Viasat Broadcasting in Sweden. Before joining MTG, Ulrik worked in various roles at Telenor, the international telecom and media group and at IBM. Ulrik has a B.Comm. from Dalhousie University in Canada, where he also played varsity ice-hockey.